Are these things being designed specifically to exist on YouTube or IGN versus digitally distributed content or television shows?
We’re trying to design all of this content so that it works on a big screen. It will all be delivered on YouTube. Whether it goes from there to broadcast, cable, or other top platforms, all remains to be seen. But this is content for you to sit on a couch and be entertained by, as opposed to on-demand content where you’re looking for something that’s about a particular game because you want to solve a certain level in Angry Birds and you need to figure out how to get the last star.
Most new TVs have Internet channels. Will this feed into that?
One hundred percent. We love the opportunity to create content that’s going to entertain. We’re thrilled to be working with YouTube now and what unfolds down the line we’ll just have to play the ball as we find it.
We’re trying to design all of this content so that it works on a big screen. It will all be delivered on YouTube. Whether it goes from there to broadcast, cable, or other top platforms, all remains to be seen. But this is content for you to sit on a couch and be entertained by, as opposed to on-demand content where you’re looking for something that’s about a particular game because you want to solve a certain level in Angry Birds and you need to figure out how to get the last star.
Most new TVs have Internet channels. Will this feed into that?
One hundred percent. We love the opportunity to create content that’s going to entertain. We’re thrilled to be working with YouTube now and what unfolds down the line we’ll just have to play the ball as we find it.
Visit the source for a lot more questions asked about how this new partnership with Youtube will work out!
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