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Alienware drops sponsorship of League

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  • Alienware drops sponsorship of League

    Alienware drops sponsorship of League of Legends due to the on going allegations against the CEO (as you may know they been having a lot of corp issues the few years). It was suppose to end coming up this year but I think Alienwares parent company Dell just isn't going to deal with it.

    The deal between Alienware & Riot was to expire originally in January 2022, according to sources. Riot removed Alienware branding from all of its competitive League broadcasts last weekend.

    “Alienware has been a valuable partner to Riot since January 2019,” Riot Games told Dot Esports in a statement. “We can’t comment on our agreement with them at this time due to confidentiality obligations. As we continue discussions with them, we have removed their branding from our broadcasts.”

    The deal encompassed sponsorship for the entire global League esports scene—including the LCS, LEC, LCK, LPL, Mid-Season Invitational, and the World Championship.

    Alienware, which is owned by Dell, made its decision to terminate the deal after Riot and its CEO were accused of sexual harassment and gender discrimination in a civil lawsuit by former executive assistant Sharon O’Donnell.