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They still want to have a major global eSports event featuring some of the best pro-gaming competition in the world. Slated to take place in Asia toward the end of 2012, the Battle.net World Championship will host this year’s StarCraft II and World of Warcraft Arena World Championship tournaments
Ilja Rotelli -- That is precisely one of the design philosophies we originally adopted. The idea is that we want to make a more aspirational and participatory eSports environment for StarCraft. The idea that there are superstars that seem so far away, that one can't hope to become; this makes eSports very restrictive.
Blizzard has a slightly different goal from eSports companies. If you think very frankly about the business goal for Blizzard as a company, we gain when more people play the game, and a strategy that makes sense to achieve that goal is to go grassroots. We don't have plans in place yet, but in my dreams, this is the beginning, where we go as grassroots as we can for the first year. Then, in 2013, we would love to add an additional layer to the bottom of the structure, to be even more grassroots than now. This is just a philosophy, not a practical plan that we have in place, but certainly that is one of the design principles we have been using so far.
Blizzard has a slightly different goal from eSports companies. If you think very frankly about the business goal for Blizzard as a company, we gain when more people play the game, and a strategy that makes sense to achieve that goal is to go grassroots. We don't have plans in place yet, but in my dreams, this is the beginning, where we go as grassroots as we can for the first year. Then, in 2013, we would love to add an additional layer to the bottom of the structure, to be even more grassroots than now. This is just a philosophy, not a practical plan that we have in place, but certainly that is one of the design principles we have been using so far.
